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Principles of advertising & IMC / Tom Duncan. by

Duncan, Tom (Thomas R.)

Series: McGraw-Hill/Irwin series in marketing

Edition: 2nd ed., International ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw-Hill / Irwin, c.2005

Other title:

Principles of advertising and IMC

Availability: Items available for loan: Central Library (1)Call number: 658.827 DUN.

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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker. by

Aaker, David A

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Free Press, c2004

Online resources:

Contributor biographical information
Publisher description
Table of contents only
Sample text

Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 AAK.

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Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan. by

Edge, Jon
Milligan, Andy

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Harlow, United Kingdom : Financial Times / Prentice Hall, Pearson Education Limited, 2009

Availability: Items available for loan: Central Library (1)Call number: 658.827 EDG.

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Brand media strategy : integrated communications planning in the digital era / Antony Young. by

Young, Antony, 1964-

Edition: 2nd. ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : Brand Media Strategy / Palgrave Macmillan, c.2014

Availability: Items available for loan: Central Library (1)Call number: 658.827 YOU.

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Manager's guide to online marketing / Jason D. Weaver. by

Weaver, Jason D

Series: Briefcase books

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw-Hill, c.2013

Other title:

Online marketing

Availability: Items available for loan: Central Library (1)Call number: 658.872 WEA.

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Logo design love : a guide to creating iconic brand identities / David Airey. by

Airey, David, 1979- [author.]

Edition: Second edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: [San Francisco] : New Riders / Peachpit / Pearson education, [2015]Copyright date: c2015

Availability: Not available: Central Library: Checked out (1).

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The digital crown : winning at content on the web / Ahava Leibtag ; foreword by Kristina Halvorson. by

Leibtag, Ahava
Halvorson, Kristina [editor.]

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Waltham : Morgan Kaufmann / Elsevier, c.2014

Availability: Items available for loan: Central Library (1)Call number: 658.872 LEI.

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Marketing communications : brands, experiences and participation / Chris Fill. by

Fill, Chris

Edition: 6th ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Harlow : Pearson Education Limited, 2013

Availability: Items available for loan: Central Library (1)Call number: 658.802 FIL.

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Branding for the public sector : creating, building and managing brands people will value / Paul Temporal. by

Temporal, Paul

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Chichester : John Wiley and sons Ltd., 2015

Availability: Items available for loan: Central Library (1)Call number: 352.748 TEM.

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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. by

Heding, Tilde
Knudtzen, Charlotte F
Bjerre, Mogens, 1959-

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2016

Availability: Items available for loan: Central Library (1)Call number: 658.827 HED.

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CEO branding : theory and practice / edited by Marc Fetscherin. by

Fetscherin, Marc [editor.]

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2015

Availability: Items available for loan: Central Library (1)Call number: 658.42 CEO.

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Nation branding : concepts, issues, practice / Keith Dinnie. by

Dinnie, Keith

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2016

Availability: Items available for loan: Central Library (1)Call number: 352.748 DIN.

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Contemporary brand management / Johny K. Johansson, Kurt A. Carlson. by

Johansson, Johny K

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Thousand Oaks : SAGE Publications, c.2015

Availability: Items available for loan: Central Library (3)Call number: 658.827 JOH, ...

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How brands grow : what marketers don't know / by Byron Sharp. by

Sharp, Byron

Edition: 1st ed., Reprint ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Oxford ; New York : Oxford University Press, 2017

Availability: Items available for loan: Central Library (1)Call number: 658.827 SHA.

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How brands grow / Jenni Romaniuk, Byron Sharp. by

Romaniuk, Jenni
Sharp, Byron

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Oxford ; New York : Oxford University Press, 2016

Availability: Items available for loan: Central Library (1)Call number: 658.827 ROM.

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New brand leadership : managing at the intersection of globalization, localization and personalization / Larry Light, Joan Kiddon. by

Light, Larry
Kiddon, Joan, 1949-

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Old Tappan : Pearson Education, 2015

Other title:

Managing at the intersection of globalization, localization and personalization

Availability: Items available for loan: Central Library (3)Call number: 658.827 LIG, ...

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Building a storybrand : clarify your message so customers will listen / Donald Miller. by

Miller, Donald, 1971-

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: [New York] : HarperCollins Leadership / HarperCollins, c.2017

Other title:

Building a story brand

Availability: Items available for loan: Central Library (4)Call number: 658.827 MIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 MIL.

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Marketing communications : touchpoints, sharing and disruption / Chris Fill and Sarah Turnbull. by

Fill, Chris [author.]
Turnbull, Sarah, Dr [author.]

Edition: Eighth Edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Harlow : Pearson Education, 2019

Availability: Items available for loan: Central Library (3)Call number: 658.802 FIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 FIL.

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The effect of social media influencers' communications on generation-Z towards e-banking / Germien Amer. by

Amer, Germien [author.]

Edition: First edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: [Cairo] Germien Amer, 2022

Availability: Items available for loan: Central Library (1)Call number: 302.231 AME.

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Stylish retail store interiors / edited by Brendan MacFarlane. by

MacFarlane, Brendan, 1961- [editor.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Mulgrave, Victoria, Australia : Images Publishing, 2018

Other title:

Stylish

Availability: Items available for loan: Central Library (1)Call number: 725.21 STY.

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