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CEO branding : theory and practice / edited by Marc Fetscherin.

Contributor(s): Material type: TextPublication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2015.Description: xxxiii, 302 p. : ill. ; 24 cmISBN:
  • 9781138013728
Subject(s): DDC classification:
  • 658.42 22 CEO
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 658.42 CEO (Browse shelf(Opens below)) 25136 Available 000034606
Total holds: 0

Index : p. 295-302.

Includes bibliographical references.

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