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Principles of advertising & IMC / Tom Duncan.

By: Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill / Irwin, c.2005.Edition: 2nd ed., International edDescription: xxvii, 774 p. : ill. (col) ; 28 cmISBN:
  • 0071111182
  • 0072537744
  • 0072956151
  • 9780072956153
Other title:
  • Principles of advertising and IMC
Subject(s): DDC classification:
  • 658.827 DUN 22
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor 658.827 DUN (Browse shelf(Opens below)) Available 000031524
Total holds: 0

Includes glossary.

Includes bibliographical references and indexes.

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