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Contemporary brand management / Johny K. Johansson, Kurt A. Carlson.

By: Material type: TextPublication details: Thousand Oaks : SAGE Publications, c.2015.Description: xi, 259 p. ; ill. : 24 cmISBN:
  • 9781452242873 (pbk.)
Subject(s): Genre/Form: DDC classification:
  • 658.827 JOH 22
Contents:
Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 658.827 JOH (Browse shelf(Opens below)) Available 000046856
Book - Borrowing Central Library First floor Baccah 658.827 JOH (Browse shelf(Opens below)) Available 000046857
Book - Borrowing Central Library First floor Baccah 658.827 JOH (Browse shelf(Opens below)) Available 000046858
Total holds: 0

Includes bibliographical references and index.

Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.

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