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Manager's guide to online marketing / Jason D. Weaver.

By: Material type: TextSeries: Briefcase booksPublication details: New York : McGraw-Hill, c.2013.Description: xiv, 201 p. : ill. ; 23 cmISBN:
  • 9780071801874
  • 0071801871
Other title:
  • Online marketing
Subject(s): Genre/Form: DDC classification:
  • 658.872 22 WEA
LOC classification:
  • HF5415.1265 .W424 2013
Summary: For busy managers, a comprehensive crash course on today?s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business?s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign. Manager?s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies."--Publisher's website.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Alahram 658.872 WEA (Browse shelf(Opens below)) 314 Available 000038718
Total holds: 0

Index : p. 191-201.

For busy managers, a comprehensive crash course on today?s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business?s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign. Manager?s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies."--Publisher's website.

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