Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker.
Material type:
TextPublication details: New York : Free Press, c2004.Description: xviii, 348 p. : ill. ; 24 cmISBN: - 0743249380
- 658.827 22 AAK
- HD69.B7 .A2154 2004
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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NB - Book (Non borrowing)
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Central Library First floor | Baccah | 658.827 AAK (Browse shelf(Opens below)) | Not for loan | 000019285 | |||||||||||||
Book - Borrowing
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Central Library First floor | Baccah | 658.827 AAK (Browse shelf(Opens below)) | Available | 000019286 | |||||||||||||
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Book - Borrowing
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Central Library First floor | Baccah | 658.827 AAK (Browse shelf(Opens below)) | Available | 000019287 |
Total holds: 0
Includes bibliographical references (p. [323]-327) and index.
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