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Brands laid bare : using market research for evidence-based brand management / Kevin Ford. by

Ford, Kevin

Material type:

Text

Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: Central Library (1)Call number: 658.827 FOR.

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The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken by

VanAuken, Brad

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Kogan Page, 2002. c2002

Availability: Items available for loan: Central Library (1)Call number: 658.82721 VAN.

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The new strategic brand management : creating and sustaining brand equity long term / Jean-NoeÌ(l Kapferer. by

Kapferer, Jean-NoeÌ(l

Edition: 3rd ed.

Material type:

Text

Publication details: London ; Sterling, VA. : Kogan Page,2004 2004

Availability: No items available.

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The philosophy of branding : great philosophers think brands / Thom Braun. by

Braun, Thom

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page,2004 2004

Online resources:

Table of contents
Publisher description

Availability: Items available for loan: Central Library (1)Call number: 658.82701 BRA.

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Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig. by

Haig, Matt

Material type:

Text

Publication details: London ; Sterling, Va. : Kogan Page,2004 c2004

Online resources:

Table of contents
Publisher description

Availability: Items available for loan: Central Library (1)Call number: 658.827 HAI.

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The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken by

VanAuken, Brad

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Kogan Page, 2002. c2002

Availability: Items available for reference: Central Library: Not for loan (1)Call number: 658.82721 VAN.

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Amos Tuck School of Business, Dartmouth College. by

Keller, Kevin Lane, 1956- [author.]

Edition: Third edition.Pearson international edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Upper Saddle River, New Jersey : Pearson Education, [2008]Copyright date: c2008

Availability: Items available for loan: Central Library (13)Call number: 658.827 KEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 KEL.

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Best practice cases in branding : lessons from the world's strongest brands/ Kevin Lane Keller by

Keller, Kevin lane

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2008 2008

Availability: No items available.

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The brand management checklist : CD / proven tools and techniques for creating winning brands / Brad VanAuken by

VanAuken, Brad

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Kogan Page, 2002. c2002

Availability: Items available for loan: Central Library (2)Call number: 658.82721VAN, ...

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Citizen brands : putting society at the heart of your business / Michael Willmott. by

Willmott, Michael

Material type:

Text

Publication details: Chichester ; New York : Wiley,c2001. c2001

Online resources:

Contributor biographical information
Publisher description
Table of Contents

Availability: Items available for loan: Central Library (1)Call number: 658.827 WIL.

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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker. by

Aaker, David A

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Free Press, c2004

Online resources:

Contributor biographical information
Publisher description
Table of contents only
Sample text

Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 AAK.

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Managing Brand Equity : Capitalizing on the Value of a Brand Name / David A. Aaker by

Aaker, David A

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Free Press , c1991

Online resources:

Contributor biographical information
Sample text
Publisher description
Table of contents only

Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ...

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Brand Leadership / David A. Aaker, Erich Joachimsthaler. by

Aaker, David A
Joachimsthaler, Erich, 1956-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Free Press, 2000

Online resources:

Contributor biographical information
Sample text
Publisher description
Table of contents only

Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 AAK.

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by

Keller, Kevin Lane, 1956- [author.]

Edition: Fourth edition.Global edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Boston, Mass. ; London : Pearson Education, [2013]Copyright date: c2013

Availability: Items available for loan: Central Library (4)Call number: 658.827 KEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 KEL.

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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. by

Heding, Tilde
Knudtzen, Charlotte F
Bjerre, Mogens, 1959-

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2016

Availability: Items available for loan: Central Library (1)Call number: 658.827 HED.

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Brand society : how brands transform management and lifestyle / Martin Kornberger. by

Kornberger, Martin, 1974-

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Cambridge ; New York : Cambridge University Press, 2010

Availability: Items available for loan: Central Library (1)Call number: 658.827 KOR.

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Building a storybrand : clarify your message so customers will listen / Donald Miller. by

Miller, Donald, 1971-

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: [New York] : HarperCollins Leadership / HarperCollins, c.2017

Other title:

Building a story brand

Availability: Items available for loan: Central Library (4)Call number: 658.827 MIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 MIL.

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Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. by

Elliott, Richard H [author.]
Percy, Larry [author.]
Pervan, Simon [author.]

Edition: Fourth edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Oxford ; New York, NY : Oxford University Press, [2018]Copyright date: c2018

Online resources:

Online resources

Availability: Items available for loan: Central Library (1)Call number: 658.827 ELL.

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Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. by

Elliott, Richard H [author.]
Percy, Larry [author.]
Pervan, Simon [author.]

Edition: Fourth edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Oxford, United Kingdom ; New York, NY : Oxford University Press, [2018]Copyright date: c2018

Availability: Items available for loan: Central Library (1)Call number: 658.827 ELL.

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