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Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan.

By: Contributor(s): Material type: TextPublisher: Oxford, United Kingdom ; New York, NY : Oxford University Press, [2018]Copyright date: c2018Edition: Fourth editionDescription: xi, 354 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780198797807 (paperback)
Subject(s): Genre/Form: DDC classification:
  • 658.827 ELL 22
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 658.827 ELL (Browse shelf(Opens below)) Available 000049302
Total holds: 0

Includes bibliographical references and index.

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