Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublisher: Boston, Mass. ; London : Pearson Education, [2013]Copyright date: c2013Edition: Fourth edition; Global editionDescription: 590 pages : illustrations (color), portraits (chiefly color) ; 28 cmContent type: - text
- unmediated
- volume
- 9780273779414 (paperback)
- 0273779419 (paperback)
- 658.827 KEL 22
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Book - Borrowing
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Central Library First floor | Baccah | 658.827 KEL (Browse shelf(Opens below)) | Available | 000035016 | |||||||||||||
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Book - Borrowing
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Central Library First floor | Baccah | 658.827 KEL (Browse shelf(Opens below)) | Available | 000035017 | |||||||||||||
NB - Book (Non borrowing)
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Central Library First floor | Baccah | 658.827 KEL (Browse shelf(Opens below)) | Not for loan | 000029528 | |||||||||||||
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Book - Borrowing
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Central Library First floor | Baccah | 658.827 KEL (Browse shelf(Opens below)) | Available | 000029529 | |||||||||||||
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Book - Borrowing
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Central Library First floor | Baccah | 658.827 KEL (Browse shelf(Opens below)) | Available | 000029533 |
Total holds: 0
Includes bibliographical references and index.
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