Managing Brand Equity : Capitalizing on the Value of a Brand Name / David A. Aaker
Material type:
TextPublication details: New York : Free Press , c1991.Description: xiii, 299 p. : ill. ; 24 cmISBN: - 0029001013
- 658.827 22 AAK
- HD69.B7 A22 1991
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Book - Borrowing
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Central Library First floor | Baccah | 658.827 AAK (Browse shelf(Opens below)) | Available | 000019359 | |||||||||||||
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Book - Borrowing
|
Central Library First floor | Baccah | 658.827 AAK (Browse shelf(Opens below)) | Available | 000019360 |
Total holds: 0
Includes bibliographical references (p. 277-287) and index.
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