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Retailing Management / Michael Levy, Barton A. Weitz. by

Levy, Michael
Weitz, Barton A

Series: The McGraw-Hill/Irwin series in marketing

Edition: 5th ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Boston : McGraw-Hill Irwin, c2004

Availability: Items available for loan: Central Library (2)Call number: 658.87 LEV, ...

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E. (George Edward), 1951-
Belch, Michael A

Series: The McGraw-Hill / Irwin series in marketing

Edition: 5th ed., International ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw-Hill / Irwin, c.2001

Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

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Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by

Churchill, Gilbert A
Peter, J. Paul

Series: Irwin series in marketing

Edition: 2nd ed.

Material type:

Text

Publication details: Boston : Irwin/McGraw Hill, c1998

Online resources:

Publisher description
Table of contents

Availability: Items available for loan: Central Library (1)Call number: 658.8 CHU.

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Strategic Marketing / David W. Cravens, Nigel F. Piercy. by

Cravens, David W
Piercy, Nigel

Series: McGraw-Hill/Irwin series in marketing

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin,2003 2003

Online resources:

Publisher description
Table of contents

Availability: Items available for loan: Central Library (1)Call number: 658.802 CRA.

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New Products Management / Merle Crawford, Anthony Di Benedetto. by

Crawford, C. Merle
Di Benedetto, C. Anthony

Series: McGraw-Hill/Irwin series in marketing

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: Central Library (1)Call number: 658.575 CRA.

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Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall. by

Johnston, Mark W
Marshall, Greg W

Series: McGraw-Hill/Irwin series in marketing

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw-Hill/Irwin, c.2005

Availability: Items available for loan: Central Library (3)Call number: 658.85 JOH, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.85 JOH.

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Marketing Research : Within a Changing Information Environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by

Hair, Joseph F
Bush, Robert P
Ortinau, David J

Series: McGraw-Hill/Irwin Series in Marketing

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, 2003 2003

Availability: Items available for loan: Central Library (2)Call number: 658.83 HAI, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.83 HAI.

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Marketing Research / Donald R. Cooper, Pamela S. Schindler. by

Cooper, Donald R
Schindler, Pamela S

Series: McGraw-Hill/Irwin Series in Marketing | McGraw-Hill/Irwin Series in Marketing

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : The McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc. , c. 2006

Availability: Items available for loan: Central Library (2)Call number: 658.83 COO, ...

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Marketing / Roger A. Kerin ... [et al.]. by

Kerin, Roger A

Series: McGraw-Hill/Irwin Series in Marketing

Edition: 8th ed.

Material type:

Text; Literary form: Not fiction

Publication details: New York : McGraw-Hill/Irwin,2006. 2006

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: Central Library (2)Call number: 658.8 MAR, ...

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Principles of advertising & IMC / Tom Duncan. by

Duncan, Tom (Thomas R.)

Series: McGraw-Hill/Irwin series in marketing

Edition: 2nd ed., International ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw-Hill / Irwin, c.2005

Other title:

Principles of advertising and IMC

Availability: Items available for loan: Central Library (1)Call number: 658.827 DUN.

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Fundamentals of Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by

Stanton, William J
Etzel, Michael J
Walker, Bruce J

Series: McGraw-Hill/Irwin series in marketing

Edition: 10th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill, c1994

Availability: Items available for loan: Central Library (1)Call number: 658.8 STA.

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International marketing / Philip R. Cateora, John L. Graham. by

Cateora, Philip R
Graham, John L

Series: The McGraw-Hill/Irwin series in marketing

Edition: 11th ed. International ed.

Material type:

Text

Publication details: New York : Irwin McGraw-Hill,c2002 c2002

Availability: Items available for loan: Central Library (1)Call number: 658.848 CAT.

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Strategic logistics management / James R. Stock, Douglas M. Lambert. by

Stock, James R
Lambert, Douglas M

Series: The McGraw-Hill/Irwin series in marketing

Edition: 4th ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw-Hill / Irwin, c.2001

Availability: Items available for loan: Central Library (2)Call number: 658.5 STO, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.5 STO.

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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by

Engel, James F
Warshaw, Martin R
Kinnear, Thomas C, 1943-

Series: The Irwin series in marketing

Edition: 8th ed.

Material type:

Text

Publication details: Burr Ridge, Ill. : Irwin, c1994. c1994

Availability: Items available for loan: Central Library (2)Call number: 658.8ENG, ...

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ABC's of relationship selling through service / Charles M. Futrell. by

Futrell, Charles

Series: The McGraw-Hill/Irwin series in marketing

Edition: 9th ed.

Material type:

Text

Publication details: Boston, Mass. : McGraw-Hill/Irwin,c2007. c2007

Online resources:

Table of contents only

Availability: Items available for loan: Central Library (1)Call number: 658.85FUT.

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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by

Hawkins, Del I
Best, Roger J
Coney, Kenneth A

Series: McGraw-Hill/Irwin series in marketing | McGraw-Hill/Irwin series in marketing

Edition: 9th ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc., c.2004

Availability: Items available for loan: Central Library (3)Call number: 658.83420973 HAW, ...

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