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Marketing / Roger A. Kerin ... [et al.].

Contributor(s):

Kerin, Roger A

Material type:

TextSeries: McGraw-Hill/Irwin Series in MarketingPublication details: New York : McGraw-Hill/Irwin,2006. 2006Edition: 8th edDescription: xlvi, 733 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

0072828803
9780072828801

Subject(s):

Marketing

DDC classification:

658.8 KER 22

Online resources:

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Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	CD \| DVD - With book	Central Library First floor				658.8 MAR (Browse shelf(Opens below))					Available			000006813
	Book - Borrowing	Central Library First floor				658.8 MAR (Browse shelf(Opens below))					Available			000001407

Total holds: 0

Includes bibliographical references (p. 673-700) and indexes.

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