International marketing / Philip R. Cateora, John L. Graham.
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: New York : Irwin McGraw-Hill,c2002 c2002.Edition: 11th ed. International edDescription: xxv, 694 p. : ill. ; 29 cmISBN: - 0072398841 (hardback)
- 0071123121
- 658.848 C359
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Book - Borrowing
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Central Library First floor | 658.848 CAT (Browse shelf(Opens below)) | Available | 000005680 |
Total holds: 0
International Edition.
Includes bibliographical references and indexes.
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