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International marketing / Philip R. Cateora, John L. Graham.

By: Contributor(s): Material type: TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: New York : Irwin McGraw-Hill,c2002 c2002.Edition: 11th ed. International edDescription: xxv, 694 p. : ill. ; 29 cmISBN:
  • 0072398841 (hardback)
  • 0071123121
Subject(s): DDC classification:
  • 658.848 C359
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor 658.848 CAT (Browse shelf(Opens below)) Available 000005680
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International Edition.

Includes bibliographical references and indexes.

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