Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

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TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994. c1994.Edition: 8th edDescription: xv, 624 p. : ill. (some col.) ; 24 cmISBN:

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Catalogued By: Mahitab.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - Borrowing	Central Library First floor				658.8ENG (Browse shelf(Opens below))					Available			000011569
	Book - Borrowing	Central Library First floor				658.8ENG (Browse shelf(Opens below))					Available			000006953

Total holds: 0

Distributer: Al-Ahram.

Includes bibliographical references and index.

Catalogued By: Mahitab.

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