Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextSeries: The McGraw-Hill / Irwin series in marketingPublication details: New York : McGraw-Hill / Irwin, c.2001.Edition: 5th ed., International edDescription: (Various pagings) : ill. ; 29 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - Borrowing	Central Library First floor				659.1 BEL (Browse shelf(Opens below))					Available			000003307

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Includes bibliographical references and index.

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