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Brand positioning : strategies for competitive advantage / Subroto Sengupta. by

Sengupta, Subroto

Edition: 2nd ed.

Material type:

Text

Publication details: New Delhi : Tata McGraw-Hill Pub. Co.,1999 1999

Availability: Items available for loan: Central Library (1)Call number: 658.827SEN.

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Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi. by

Marconi, Joe
American Marketing Association

Material type:

Text

Publication details: New York : McGraw-Hill, c2002

Availability: Items available for loan: Central Library (1)Call number: 659.285 MAR.

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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. by

Neumeier, Marty
American Institute of Graphic Arts

Edition: Rev. ed.

Material type:

Text

Publication details: Berkekley, CA : New Riders,2006 2006

Online resources:

Table of contents

Availability: Not available: Central Library: Checked out (1).

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Brands laid bare : using market research for evidence-based brand management / Kevin Ford. by

Ford, Kevin

Material type:

Text

Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: Central Library (1)Call number: 658.827 FOR.

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Branded customer service : the new competitive edge / Janelle Barlow and Paul Stewart. by

Barlow, Janelle
Stewart, Paul, 1966-

Edition: 1st ed.

Material type:

Text

Publication details: San Francisco, CA : Berrett-Koehler,2004 2004

Availability: Items available for loan: Central Library (1)Call number: 658.812 BAR.

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The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken by

VanAuken, Brad

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Kogan Page, 2002. c2002

Availability: Items available for loan: Central Library (1)Call number: 658.82721 VAN.

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The new strategic brand management : creating and sustaining brand equity long term / Jean-NoeÌ(l Kapferer. by

Kapferer, Jean-NoeÌ(l

Edition: 3rd ed.

Material type:

Text

Publication details: London ; Sterling, VA. : Kogan Page,2004 2004

Availability: No items available.

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The philosophy of branding : great philosophers think brands / Thom Braun. by

Braun, Thom

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page,2004 2004

Online resources:

Table of contents
Publisher description

Availability: Items available for loan: Central Library (1)Call number: 658.82701 BRA.

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Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig. by

Haig, Matt

Material type:

Text

Publication details: London ; Sterling, Va. : Kogan Page,2004 c2004

Online resources:

Table of contents
Publisher description

Availability: Items available for loan: Central Library (1)Call number: 658.827 HAI.

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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by

Haig, Matt

Material type:

Text

Publication details: London ; Sterling, VA. : Kogan Page,2003 2003

Online resources:

Publisher description

Availability: Items available for loan: Central Library (1)Call number: 658.827 HAI.

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The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken by

VanAuken, Brad

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Kogan Page, 2002. c2002

Availability: Items available for reference: Central Library: Not for loan (1)Call number: 658.82721 VAN.

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Amos Tuck School of Business, Dartmouth College. by

Keller, Kevin Lane, 1956- [author.]

Edition: Third edition.Pearson international edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Upper Saddle River, New Jersey : Pearson Education, [2008]Copyright date: c2008

Availability: Items available for loan: Central Library (13)Call number: 658.827 KEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 KEL.

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Best practice cases in branding : lessons from the world's strongest brands/ Kevin Lane Keller by

Keller, Kevin lane

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2008 2008

Availability: No items available.

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The brand management checklist : CD / proven tools and techniques for creating winning brands / Brad VanAuken by

VanAuken, Brad

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Kogan Page, 2002. c2002

Availability: Items available for loan: Central Library (2)Call number: 658.82721VAN, ...

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Citizen brands : putting society at the heart of your business / Michael Willmott. by

Willmott, Michael

Material type:

Text

Publication details: Chichester ; New York : Wiley,c2001. c2001

Online resources:

Contributor biographical information
Publisher description
Table of Contents

Availability: Items available for loan: Central Library (1)Call number: 658.827 WIL.

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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker. by

Aaker, David A

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Free Press, c2004

Online resources:

Contributor biographical information
Publisher description
Table of contents only
Sample text

Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 AAK.

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Managing Brand Equity : Capitalizing on the Value of a Brand Name / David A. Aaker by

Aaker, David A

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Free Press , c1991

Online resources:

Contributor biographical information
Sample text
Publisher description
Table of contents only

Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ...

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Brand Leadership / David A. Aaker, Erich Joachimsthaler. by

Aaker, David A
Joachimsthaler, Erich, 1956-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Free Press, 2000

Online resources:

Contributor biographical information
Sample text
Publisher description
Table of contents only

Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 AAK.

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by

Keller, Kevin Lane, 1956- [author.]

Edition: Fourth edition.Global edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Boston, Mass. ; London : Pearson Education, [2013]Copyright date: c2013

Availability: Items available for loan: Central Library (4)Call number: 658.827 KEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 KEL.

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Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan. by

Edge, Jon
Milligan, Andy

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Harlow, United Kingdom : Financial Times / Prentice Hall, Pearson Education Limited, 2009

Availability: Items available for loan: Central Library (1)Call number: 658.827 EDG.

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