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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E. (George Edward), 1951-
Belch, Michael A

Series: The McGraw-Hill / Irwin series in marketing

Edition: 5th ed., International ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw-Hill / Irwin, c.2001

Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. by

Parente, Donald E

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher number:

www.bl.uk

Publication details: Mason, Ohio : Thomson/South-Western, 2006

Availability: Items available for loan: Central Library (1)Call number: 659.113 PAR.

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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by

Clow, Kenneth E
Baack, Donald

Edition: 3rd ed.

Material type:

Text

Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2007

Other title:

Integrated advertising, promotion, and marketing communications

Availability: Items available for loan: Central Library (1)Call number: 659.1 CLO.

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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by

Shimp, Terence A

Edition: 7th ed.

Material type:

Text

Publication details: Mason, OH : Thomson/South-Western,2007 2007

Availability: No items available.

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Principles of advertising & IMC / Tom Duncan. by

Duncan, Tom (Thomas R.)

Series: McGraw-Hill/Irwin series in marketing

Edition: 2nd ed., International ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw-Hill / Irwin, c.2005

Other title:

Principles of advertising and IMC

Availability: Items available for loan: Central Library (1)Call number: 658.827 DUN.

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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by

Engel, James F
Warshaw, Martin R
Kinnear, Thomas C, 1943-

Series: The Irwin series in marketing

Edition: 8th ed.

Material type:

Text

Publication details: Burr Ridge, Ill. : Irwin, c1994. c1994

Availability: Items available for loan: Central Library (2)Call number: 658.8ENG, ...

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Readings & cases in direct marketing / Herbert E. Brown, Bruce Buskirk. by

Brown, Herbert E
Buskirk, Bruce D

Material type:

Text

Publication details: Lincolnwood, Ill. : NTC Business Books,c1989. c1989

Availability: Items available for loan: Central Library (1)Call number: 658.84BRO.

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Internet marketing : foundations and applications / Carolyn Siegel. by

Siegel, Carolyn F

Material type:

Text

Publication details: Boston : Houghton Mifflin,2004 c2004

Availability: Items available for loan: Central Library (1)Call number: 658.872SIE.

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Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. by

Lane, W. Ronald
King, Karen Whitehill
Russell, Thomas, 1941-
Kleppner, Otto, 1899-

Edition: 16th ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall,c2005. c2005

Availability: Items available for loan: Central Library (1)Call number: 659.1LAN.

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Foundations of marketing communications :a European perspective / a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. by

Pelsmacker, Patrick de
Geuens, Maggie, 1969-
Bergh, Joeri van den, 1971-

Edition: 3rd ed.

Material type:

Text

Publication details: New York : Prentice Hall,2007. c2007

Availability: Items available for loan: Central Library (1)Call number: 658.802PEL.

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The commercials book / British Design & Art Direction in collaboration with Rotovision SA and Shots-The Creative Video Programme. by

20080729
British Design & Art Direction (Association)
Rotovision (Firm)
Shots-The Creative Video Programme

Material type:

Text

Publication details: Crans, Switzerland : Rotovision ;1997. c1997

Availability: Items available for loan: Central Library (1)Call number: 659.143COM.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

George E. Belch
Belch, Michael A

Series: The McGraw-Hill/Irwin series in marketing

Edition: 8th ed. International ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher number:

www.bl.uk

Publication details: Boston : McGraw-Hill/Irwin ,2009. C2009

Availability: Items available for loan: Central Library (9)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL. Not available: Central Library: Checked out (1).

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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens. by

Arens, William F
Weigold, Michael F, 1958-
Arens, Christian

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2008

Online resources:

Table of contents only

Availability: Items available for loan: Central Library (1)Call number: 659.1 ARE.

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Copywriting / J. Jonathan Gabay. by

Gabay, J. Jonathan

Series: Teach yourself books (Lincolnwood, Ill.)

Edition: New ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Hodder Headline, 2003

Online resources:

Publisher description
Contributor biographical information

Availability: Items available for loan: Central Library (1)Call number: 659.132 GAB.

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Strategic Advertising Management / Larry Percy, Richard Elliott. by

Percy, Larry
Elliott, Richard H

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; New York : Oxford University Press, c2009

Online resources:

Publisher description

Availability: Items available for loan: Central Library (1)Call number: 659.1 PER. Items available for reference: Central Library: Not for loan (1)Call number: 659.1 PER.

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Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. by

Lane, W. Ronald
King, Karen Whitehill
Russell, Thomas, 1941-

Edition: 17th ed. Pearson international edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008

Availability: Items available for loan: Central Library (1)Call number: 659.1 LAN.

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Global Marketing and Advertising : Understanding Cultural Paradoxes / Marieke de Mooij. by

Mooij, Marieke K. de, 1943-

Edition: 3rd ed.

Material type:

Text; Literary form: Not fiction

Publication details: Los Angeles : SAGE, 2010 c2010

Availability: Items available for loan: Central Library (1)Call number: 658.802 MOO.

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Advertising Creative : Strategy, Copy + Design / Tom Altstiel, Jean Grow. by

Altstiel, Tom
Grow, Jean
Altstiel, Tom. Advertising strategy

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction

Publication details: Los Angeles : SAGE, 2010 c2010

Availability: Items available for loan: Central Library (1)Call number: 659.1 ALT.

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