Foundations of marketing communications :a European perspective / a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
Material type:
TextPublication details: New York : Prentice Hall,2007. c2007.Edition: 3rd edDescription: xviii: 610p. Ill. [some col.] 25cmISBN: - 9780273706939 (pbk.)
- 0273706934 (pbk.)
- 658.802 PEL
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Book - Borrowing
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Central Library First floor | 658.802PEL (Browse shelf(Opens below)) | Available | 000010177 |
Distributer: Al-Ahram
Includes bibliographical references and index.
Catalogued by: Sara
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