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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 11th edDescription: xl, 712 p. : col. ill., col. map ; 29 cmISBN:
  • 9780071101059
Subject(s): DDC classification:
  • 659.1 22 ARE
LOC classification:
  • HF5821 .B62 2008
Online resources:
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Alahram 659.1 ARE (Browse shelf(Opens below)) 6461 Available 000014793
Total holds: 0

Includes bibliographical references (p. 653-672) and indexes.

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