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Principles of service marketing and management / Christopher Lovelock, Lauren Wright. by

Edition: 2nd ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Prentice Hall/Pearson, 2002

Availability: Items available for loan: Central Library (1)Call number: 658.8 LOV.

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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by

Edition: 6th ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall,2007 2007

Online resources:

Table of contents only

Availability: Items available for loan: Central Library (1)Call number: 658.8 LOV.

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by

Edition: 4th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill/Irwin,2006 2006

Online resources:

Availability: Items available for loan: Central Library (1)Call number: 658.8 ZEI.

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Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson. by

Edition: 3rd ed.

Material type:

Text

Publication details: Mason, OH : Thomson /South-Western,2006 2006

Online resources:

Table of contents

Availability: Items available for loan: Central Library (1)Call number: 658.8 HOF.

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Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : HarperCollins College Publishers,1996 c1996

Availability: Items available for loan: Central Library (1)Call number: 658.8RUS. Items available for reference: Central Library: Not for loan (1)Call number: 658.8RUS.

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Managing services marketing : text and readings / John E.G. Bateson. by

Bateson, John E. G [author.]

Series: Dryden press series in marketing

Edition: Third edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Orlando, FL : The Dryden Press : Harcourt Brace College Publishers, [1995]Copyright date: c1995

Availability: Items available for loan: Central Library (2)Call number: 658.8BAT, ...

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Services Marketing : Managing the Service Value Chain / Manfred Bruhn and Dominck Georgi. by

Material type:

Text; Literary form: Not fiction

Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2006 2006

Availability: Items available for loan: Central Library (1)Call number: 658.8 BRU. Items available for reference: Central Library: Not for loan (1)Call number: 658.8 BRU.

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Principles of Services Marketing / Adrian Palmer. by

Palmer, Adrian

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : McGraw-Hill, 2008 c.2008

Availability: Items available for loan: Central Library (7)Call number: 658.8 PAL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 PAL.

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by

Edition: 5th ed., International ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Boston : McGraw-Hill / Irwin, 2009

Availability: Items available for loan: Central Library (2)Call number: 658.8 ZEI, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 ZEI.

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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by

Edition: 7th ed., Global ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Harlow : Pearson Education Limited, c.2011

Availability: Items available for loan: Central Library (3)Call number: 658.8 LOV, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 LOV. Not available: Central Library: Checked out (1).

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by

Edition: 6th ed., McGraw-Hill international ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw-Hill Higher Education, 2013

Availability: Items available for loan: Central Library (3)Call number: 658.8 ZEI, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 ZEI.

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Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.] by

Wilson, Alan M

Edition: 3rd European ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Berkshire : McGraw-Hill Higher Education, c.2016

Availability: Items available for loan: Central Library (1)Call number: 658.8 SER.

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The management and marketing of services / Peter Mudie and Angela Cottam. by

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Oxford ; Boston : Butterworth Heinemann, 1993

Availability: Items available for loan: Central Library (1)Call number: 658 MUD.

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Emancipating the professions : marketing opportunities from de-regulation / Aubrey Wilson. by

Wilson, Aubrey

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Chichester : John Wiley & Sons, c.1994

Availability: Items available for loan: Central Library (1)Call number: 658.8 WIL.

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University. by

Edition: Seventh edition.International student edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Availability: Items available for loan: Central Library (3)Call number: 658.8 ZEI, ... Items available for reference: Central Library: Not for loan (2)Call number: 658.8 ZEI, ...

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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by

Edition: Eighth edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Availability: Items available for loan: Central Library (2)Call number: 658.8 WIR, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 WIR.

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Your search returned 17 results.