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Managing services marketing : text and readings / John E.G. Bateson.

By: Material type: TextSeries: Dryden press series in marketingPublisher: Orlando, FL : The Dryden Press : Harcourt Brace College Publishers, [1995]Copyright date: c1995Edition: Third editionDescription: xvii, 680 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0030986664
  • 9780030986666
Subject(s): Genre/Form: DDC classification:
  • 658.8 BAT 22
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 658.8 BAT (Browse shelf(Opens below)) Available 000048977
Book - Borrowing Central Library First floor 658.8BAT (Browse shelf(Opens below)) Available 000011555
Total holds: 0

Includes bibliographical references and index.

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