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Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]

Contributor(s): Material type: TextPublication details: Berkshire : McGraw-Hill Higher Education, c.2016.Edition: 3rd European edDescription: xvii, 538 p. : ill. ; 27 cmISBN:
  • 9780077169312
  • 007716931X
Subject(s): DDC classification:
  • 658.8 22 SER
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor 658.8 SER (Browse shelf(Opens below)) Available 000046546
Total holds: 0

Includes bibliographical references and index.

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