Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson.

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TextPublication details: Mason, OH : Thomson /South-Western,2006 2006.Edition: 3rd edDescription: xix, 588 p. : ill. ; 24 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - Borrowing	Central Library First floor				658.8 HOF (Browse shelf(Opens below))					Available			000001659

Total holds: 1

Rev. ed of: Essentials of services marketing. 2nd ed. c2002.

Includes bibliographical references and index.

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