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Brand positioning : strategies for competitive advantage / Subroto Sengupta. by

Sengupta, Subroto

Edition: 2nd ed.

Material type:

Text

Publication details: New Delhi : Tata McGraw-Hill Pub. Co.,1999 1999

Availability: Items available for loan: Central Library (1)Call number: 658.827SEN.

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Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi. by

Marconi, Joe
American Marketing Association

Material type:

Text

Publication details: New York : McGraw-Hill, c2002

Availability: Items available for loan: Central Library (1)Call number: 659.285 MAR.

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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. by

Neumeier, Marty
American Institute of Graphic Arts

Edition: Rev. ed.

Material type:

Text

Publication details: Berkekley, CA : New Riders,2006 2006

Online resources:

Table of contents

Availability: Not available: Central Library: Checked out (1).

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Brands laid bare : using market research for evidence-based brand management / Kevin Ford. by

Ford, Kevin

Material type:

Text

Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: Central Library (1)Call number: 658.827 FOR.

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The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken by

VanAuken, Brad

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Kogan Page, 2002. c2002

Availability: Items available for loan: Central Library (1)Call number: 658.82721 VAN.

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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by

Haig, Matt

Material type:

Text

Publication details: London ; Sterling, VA. : Kogan Page,2003 2003

Online resources:

Publisher description

Availability: Items available for loan: Central Library (1)Call number: 658.827 HAI.

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The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken by

VanAuken, Brad

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Kogan Page, 2002. c2002

Availability: Items available for reference: Central Library: Not for loan (1)Call number: 658.82721 VAN.

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Best practice cases in branding : lessons from the world's strongest brands/ Kevin Lane Keller by

Keller, Kevin lane

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2008 2008

Availability: No items available.

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The brand management checklist : CD / proven tools and techniques for creating winning brands / Brad VanAuken by

VanAuken, Brad

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Kogan Page, 2002. c2002

Availability: Items available for loan: Central Library (2)Call number: 658.82721VAN, ...

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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker. by

Aaker, David A

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Free Press, c2004

Online resources:

Contributor biographical information
Publisher description
Table of contents only
Sample text

Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 AAK.

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Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan. by

Edge, Jon
Milligan, Andy

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Harlow, United Kingdom : Financial Times / Prentice Hall, Pearson Education Limited, 2009

Availability: Items available for loan: Central Library (1)Call number: 658.827 EDG.

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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. by

Heding, Tilde
Knudtzen, Charlotte F
Bjerre, Mogens, 1959-

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2016

Availability: Items available for loan: Central Library (1)Call number: 658.827 HED.

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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. by

Kelley, Larry D, 1955-
Sheehan, Kim
Jugenheimer, Donald W

Edition: 4th ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2015

Availability: Items available for loan: Central Library (1)Call number: 659.111 KEL.

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Building a storybrand : clarify your message so customers will listen / Donald Miller. by

Miller, Donald, 1971-

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: [New York] : HarperCollins Leadership / HarperCollins, c.2017

Other title:

Building a story brand

Availability: Items available for loan: Central Library (4)Call number: 658.827 MIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 MIL.

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