Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.

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TextPublication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2015.Edition: 4th edDescription: viii, 351 p. : ill. ; 23 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - Borrowing	Central Library First floor		Baccah		659.111 KEL (Browse shelf(Opens below))		25144			Available			000034765

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Index : p. 331-348.

Includes bibliographical references.

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