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Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by

McDonald, Malcolm
Institute of Marketing

Edition: 4th ed.

Material type:

Text

Publication details: New Delhi : Viva books private limited. 2000

Availability: Items available for loan: Central Library (1)Call number: 658.802 MCD.

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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. by

Neumeier, Marty
American Institute of Graphic Arts

Edition: Rev. ed.

Material type:

Text

Publication details: Berkekley, CA : New Riders,2006 2006

Online resources:

Table of contents

Availability: Not available: Central Library: Checked out (1).

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Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed. by

20080729
Harvard Business School

Series: Harvard business essentials series

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press,2006 2006

Other title:

Marketer's toolkit

Online resources:

Table of contents

Availability: Not available: Central Library: Checked out (1).

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Marketing Plans : How to Prepare Them: How to Use Them / Malcolm McDonald. by

McDonald, Malcolm

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam ; Boston : Butterworth-Heinemann,2002 2002

Online resources:

Table of contents
Publisher description

Availability: Items available for loan: Central Library (1)Call number: 658.8 MCD.

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Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald]. by

Cheverton, Peter

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Sterling, VA : Kogan Page,2004 2004

Online resources:

Table of contents

Availability: Items available for loan: Central Library (2)Call number: 658.8 CHE, ...

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Handbook of strategic marketing communications: New ways to build and integrate communications/ Paul Smith, Chris Berry and Alan Pulford by

Smith, Paul
Berry, Chris, 1944-
Pulford, Alan

Material type:

Text

Publication details: New Delhi: Crst Publications,2003 2003

Availability: Items available for loan: Central Library (1)Call number: 658.802SMI.

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Strategic Advertising Management / Larry Percy, Richard Elliott. by

Percy, Larry
Elliott, Richard H

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; New York : Oxford University Press, c2009

Online resources:

Publisher description

Availability: Items available for loan: Central Library (1)Call number: 659.1 PER. Items available for reference: Central Library: Not for loan (1)Call number: 659.1 PER.

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Distribution Channels : Understanding and Managing Channels to Market / Julian Dent. by

Dent, Julian, 1957-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Philadelphia : Kogan Page, c2008

Online resources:

Contributor biographical information
Publisher description
Table of contents only

Availability: Items available for loan: Central Library (1)Call number: 658.788 DEN.

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Marketing plans : How to prepare them, how to use them / Malcolm McDonald. by

McDonald, Malcolm

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam : Elsevier, c2007

Online resources:

Table of contents
Publisher description

Availability: Items available for loan: Central Library (1)Call number: 658.802 MCD.

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Strategic integrated marketing communication : theory and practice / Larry Percy.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam : Butterworth-Heinemann, 2008

Availability: Items available for loan: Central Library (1)Call number: 658.802 PER.

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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker. by

Aaker, David A

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Free Press, c2004

Online resources:

Contributor biographical information
Publisher description
Table of contents only
Sample text

Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 AAK.

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Retirement facilities : planning, design, and marketing / Raymond J. Goodman, Jr., Ph.D. and Douglas G. Smith, A.S.I.D. by

Goodman, Raymond J [author.]
Smith, Douglas G, 1952- [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: New York : Whitney Library of Design, [1992]Copyright date: c1992

Availability: Items available for loan: Central Library (1)Call number: 728.3 GOO.

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Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter. by

Avraham, Eli
Ketter, Eran

Edition: 1st ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008

Availability: Items available for loan: Central Library (3)Call number: 338.47910688 AVR, ...

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The Marketing plan : handbook / Marian Burk Wood. by

Wood, Marian Burk

Edition: 5th ed., Pearson New International ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Harlow : Pearson Education Limited, c.2014

Availability: Items available for loan: Central Library (1)Call number: 658.802 WOO.

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Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner. by

Didner, Pam

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : Mcgraw-Hill Education, c.2015

Availability: Items available for loan: Central Library (1)Call number: 658.802 DID.

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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. by

Kelley, Larry D, 1955-
Sheehan, Kim
Jugenheimer, Donald W

Edition: 4th ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2015

Availability: Items available for loan: Central Library (1)Call number: 659.111 KEL.

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Industrial organization : markets and strategies / Paul Belleflamme, [author.] by

Belleflamme, Paul
Peitz, Martin [author.]

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Cambridge, United Kingdom : Cambridge University Press, 2015

Availability: Items available for loan: Central Library (1)Call number: 658.4012 BEL.

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Marketing strategy and competitive positioning / Graham Hooley ... [et al.] by

Hooley, Graham

Edition: 6th ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Harlow : Pearson Education Limited, c.2017

Availability: Items available for loan: Central Library (4)Call number: 658.802 MAR, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 MAR.

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Essential guide to marketing planning / Marian Burk Wood. by

Wood, Marian Burk

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow : Pearson Education Limited, c.2017

Availability: Items available for loan: Central Library (3)Call number: 658.802 WOO, ...

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Contemporary brand management / Johny K. Johansson, Kurt A. Carlson. by

Johansson, Johny K

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Thousand Oaks : SAGE Publications, c.2015

Availability: Items available for loan: Central Library (3)Call number: 658.827 JOH, ...

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