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Strategic integrated marketing communication : theory and practice / Larry Percy.

Material type: TextPublication details: Amsterdam : Butterworth-Heinemann, 2008Description: xiii, 308 p. : col. ill. ; 25 cmISBN:
  • 978075067980
Subject(s): DDC classification:
  • 22 658.802 PER
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Alahram 658.802 PER (Browse shelf(Opens below)) 364 Available 000016783
Total holds: 0

Includes bibliographical references and index

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