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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E. (George Edward), 1951-
Belch, Michael A

Series: The McGraw-Hill / Irwin series in marketing

Edition: 5th ed., International ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw-Hill / Irwin, c.2001

Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

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Principles of advertising & IMC / Tom Duncan. by

Duncan, Tom (Thomas R.)

Series: McGraw-Hill/Irwin series in marketing

Edition: 2nd ed., International ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw-Hill / Irwin, c.2005

Other title:

Principles of advertising and IMC

Availability: Items available for loan: Central Library (1)Call number: 658.827 DUN.

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Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. by

Lane, W. Ronald
King, Karen Whitehill
Russell, Thomas, 1941-

Edition: 17th ed. Pearson international edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008

Availability: Items available for loan: Central Library (1)Call number: 659.1 LAN.

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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. by

Arens, William F
Weigold, Michael F, 1958-
Arens, Christian

Edition: 14th ed., International student ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York, United States : McGraw-Hill Irwin ; c.2013

Availability: Items available for loan: Central Library (5)Call number: 659.1 ARE, ...

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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by

Clow, Kenneth E
Baack, Donald

Edition: 6th ed., Global ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Harlow : Pearson Education Limited, c.2014

Availability: Items available for loan: Central Library (6)Call number: 659.1 CLO, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 CLO.

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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchellm, William Wells. by

Moriarty, Sandra E. (Sandra Ernst)
Mitchell, nancy
Wells, william

Edition: 10th ed., Global ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Harlow : Pearson Education Limited, c.2015

Other title:

Advertising and IMC : principles and practice

Availability: Items available for loan: Central Library (1)Call number: 659.1 MOR.

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Instant advertising / Bradely J. Sugars. by

Sugars, J. Bradley

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw-Hill, c.2006

Availability: Items available for loan: Central Library (1)Call number: 659.1 SUG.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E. (George Edward), 1951-
Belch, Michael A

Edition: 10th ed., Global ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: [Singapore] : McGraw-Hill Education, c.2015

Availability: Items available for loan: Central Library (8)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL.

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Promotional strategy : an integrated marketing communication approach / James F. Engel ... [et al.] by

Engel, James F

Edition: 9th ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Cincinnati : Pinnaflex Educational Resources, c.2000

Availability: Items available for loan: Central Library (1)Call number: 658.8 PRO.

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Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken ; translated by Mary Whittall. by

Pricken, Mario [author.]
Whittall, Mary [translator.]

Edition: New edition, revised and updated.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Language: English Original language: German Publisher: New York : Thames & Hudson, 2008

Availability: Items available for loan: Central Library (1)Call number: 741.67 PRI.

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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by

Clow, Kenneth E
Baack, Donald

Edition: 7th ed., global ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Harlow, Essex : Pearson Education Limited, c.2016

Online resources:

MyMarketing Lab

Availability: Items available for loan: Central Library (1)Call number: 659.1 CLO.

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Effective advertising : the Daily telegraph guide for the small business / H.C. Carter. by

Carter, H. C. (Henry Charles)

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: London : Kogan Page, 1986

Availability: Items available for loan: Central Library (1)Call number: 659.1 CAR.

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