Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
Material type:
TextPublication details: New York, United States : McGraw-Hill Irwin ; c.2013.Edition: 14th ed., International student edDescription: xxxix, 722 p. : ill. ; 28 cmISBN: - 9780071318389 (pbk.)
- 0071318380 (pbk.)
- 659.1 22 ARE
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Central Library First floor | Baccah | 659.1 ARE (Browse shelf(Opens below)) | Available | 000035385 | |||||||||||||
Book - Borrowing
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Central Library First floor | Baccah | 659.1 ARE (Browse shelf(Opens below)) | Available | 000035386 | |||||||||||||
Book - Borrowing
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Central Library First floor | Baccah | 659.1 ARE (Browse shelf(Opens below)) | Available | 000035387 | |||||||||||||
Book - Borrowing
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Central Library First floor | Baccah | 659.1 ARE (Browse shelf(Opens below)) | Available | 000035388 | |||||||||||||
Book - Borrowing
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Central Library First floor | Baccah | 659.1 ARE (Browse shelf(Opens below)) | Available | 000035389 |
Includes Indexes.
Includes appendix.
Includes bibliographical references.
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