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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E. (George Edward), 1951-
Belch, Michael A

Series: The McGraw-Hill / Irwin series in marketing

Edition: 5th ed., International ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw-Hill / Irwin, c.2001

Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. by

Parente, Donald E

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher number:

www.bl.uk

Publication details: Mason, Ohio : Thomson/South-Western, 2006

Availability: Items available for loan: Central Library (1)Call number: 659.113 PAR.

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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by

Clow, Kenneth E
Baack, Donald

Edition: 3rd ed.

Material type:

Text

Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2007

Other title:

Integrated advertising, promotion, and marketing communications

Availability: Items available for loan: Central Library (1)Call number: 659.1 CLO.

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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by

Shimp, Terence A

Edition: 7th ed.

Material type:

Text

Publication details: Mason, OH : Thomson/South-Western,2007 2007

Availability: No items available.

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Foundations of marketing communications :a European perspective / a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. by

Pelsmacker, Patrick de
Geuens, Maggie, 1969-
Bergh, Joeri van den, 1971-

Edition: 3rd ed.

Material type:

Text

Publication details: New York : Prentice Hall,2007. c2007

Availability: Items available for loan: Central Library (1)Call number: 658.802PEL.

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Marketing Communications / John Egan. by

Egan, John

Material type:

Text

Publication details: London: Thomson Learning, C2007. C2007

Availability: Items available for loan: Central Library (1)Call number: 658.802EGA.

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Handbook of strategic marketing communications: New ways to build and integrate communications/ Paul Smith, Chris Berry and Alan Pulford by

Smith, Paul
Berry, Chris, 1944-
Pulford, Alan

Material type:

Text

Publication details: New Delhi: Crst Publications,2003 2003

Availability: Items available for loan: Central Library (1)Call number: 658.802SMI.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

George E. Belch
Belch, Michael A

Series: The McGraw-Hill/Irwin series in marketing

Edition: 8th ed. International ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher number:

www.bl.uk

Publication details: Boston : McGraw-Hill/Irwin ,2009. C2009

Availability: Items available for loan: Central Library (9)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL. Not available: Central Library: Checked out (1).

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Strategic Advertising Management / Larry Percy, Richard Elliott. by

Percy, Larry
Elliott, Richard H

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; New York : Oxford University Press, c2009

Online resources:

Publisher description

Availability: Items available for loan: Central Library (1)Call number: 659.1 PER. Items available for reference: Central Library: Not for loan (1)Call number: 659.1 PER.

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Integrated marketing communications/ Hans Ouwersloot and Tom Duncan. by

Duncan, Tom (Thomas R.)

Edition: European ed

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : McGraw-Hill, 2008

Availability: Items available for loan: Central Library (1)Call number: 658.802 OUW.

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Strategic integrated marketing communication : theory and practice / Larry Percy.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam : Butterworth-Heinemann, 2008

Availability: Items available for loan: Central Library (1)Call number: 658.802 PER.

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Marketing Communications : Interactivity, Communities, and Content / Chris Fill. by

Fill, Chris

Edition: 5th ed.

Material type:

Text; Literary form: Not fiction

Publication details: Harlow, England ; New York : Prentice Hall/ Financial Times, 2009 2009

Availability: Items available for loan: Central Library (1)Call number: 658.802 FIL.

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Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by

George E. Belch
Belch, Michael A

Series: The McGraw-Hill/Irwin series in marketing

Edition: 7th ed. International ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher number:

www.bl.uk

Publication details: Boston : McGraw-Hill/Irwin , 2007

Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

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Marketing Communications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. by

Pelsmacker, Patrick de, 1957-
Geuens, Maggie, 1969-
Bergh, Joeri van den, 1971-

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Financial Times/Prentice Hall, 2010 2010

Availability: Items available for loan: Central Library (1)Call number: 658.802 PEL.

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Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by

Belch, George E. (George Edward), 1951-
Dietzel, Jörg, 1961-
Belch, Michael A

Edition: 9th ed. / with contributions by Jörg Dietzel.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill/Irwin, c2012

Availability: Items available for loan: Central Library (6)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL.

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The Handbook of Strategic Public Relations and Integrated Marketing Communications / Edited by Clarke L. Caywood by

Caywood, Clarke L [edt.]

Edition: 2nd ed. ; Fully rev. & Updated

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Maidenhead : McGraw-Hill Professional, c2012

Availability: Items available for reference: Central Library: Not for loan (3)Call number: 659.2 HAN, ...

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Integrated marketing communications / David Pickton, Amanda Broderick. by

Pickton, David
Broderick, Amanda

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004

Availability: Items available for loan: Central Library (6)Call number: 658.802 PIC, ...

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