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Marketing Strategy : A Decision-Focused Approach / Orville C. Walker, Jr., John W. Mullins.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 6th ed. McGraw-Hill International EditionDescription: xx, 346 p. : ill. (chiefly col.) ; 26 cmISBN:
  • 9780071263917(alk. paper)
Subject(s): DDC classification:
  • 658.802 22 WAL
LOC classification:
  • HF5415.13 .M3586 2008
Online resources:
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 658.802 WAL (Browse shelf(Opens below)) Available 000018058
Book - Borrowing Central Library First floor Baccah 658.802 WAL (Browse shelf(Opens below)) Available 000018057
NB - Book (Non borrowing) Central Library First floor Baccah 658.802 WAL (Browse shelf(Opens below)) Not for loan 000018056
Total holds: 0

Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006.

Includes bibliographical references and indexes.

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