Marketing Strategy :
Walker, Orville C.
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker, Jr., John W. Mullins. - 6th ed. McGraw-Hill International Edition - Boston : McGraw-Hill Irwin, c2008. - xx, 346 p. : ill. (chiefly col.) ; 26 cm.
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006.
Includes bibliographical references and indexes.
9780071263917(alk. paper)
2007034854
Marketing--Management.
HF5415.13 / .M3586 2008
658.802 / WAL
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker, Jr., John W. Mullins. - 6th ed. McGraw-Hill International Edition - Boston : McGraw-Hill Irwin, c2008. - xx, 346 p. : ill. (chiefly col.) ; 26 cm.
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006.
Includes bibliographical references and indexes.
9780071263917(alk. paper)
2007034854
Marketing--Management.
HF5415.13 / .M3586 2008
658.802 / WAL