Marketing Strategy : (Record no. 12802)

MARC details
000 -LEADER
fixed length control field 01922cam a22003494a 4500
001 - CONTROL NUMBER
control field 14976632
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20091015172451.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070823s2008 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007034854
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071263917(alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn167504570
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)167504570
Canceled/invalid control number (OCoLC)156810218
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- BAKER
-- YDXCP
-- C#P
-- BWX
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M3586 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
Item number WAL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
9 (RLIN) 8914
245 10 - TITLE STATEMENT
Title Marketing Strategy :
Remainder of title A Decision-Focused Approach /
Statement of responsibility, etc Orville C. Walker, Jr., John W. Mullins.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
Remainder of edition statement McGraw-Hill International Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 346 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 8915
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mullins, John W.
Fuller form of name (John Walker)
9 (RLIN) 8916
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0743/2007034854-d.html">http://www.loc.gov/catdir/enhancements/fy0743/2007034854-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0743/2007034854-t.html">http://www.loc.gov/catdir/enhancements/fy0743/2007034854-t.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 18/10/2009   10 12 658.802 WAL 000018058 15/07/2025 14/04/2019 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 18/10/2009   7 5 658.802 WAL 000018057 15/07/2025 04/04/2012 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 18/10/2009   6   658.802 WAL 000018056 15/07/2025 02/08/2010 NB - Book (Non borrowing)

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