Image from Google Jackets

Buy.ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill]

By: Contributor(s): Material type: TextPublication details: New York, United States : Broadway Books, c.2010.Edition: 1st pbk. edDescription: xi, 254 p. ; 21 cmISBN:
  • 9780385523899 (pbk.)
  • 0385523890 (pbk.)
Other title:
  • Buyology
Subject(s): Genre/Form: DDC classification:
  • 22 658.8342 LIN
Contents:
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses-And the answer is ... : neuromarketing and predicting the future-Let's spend the night together : sex in advertising-Brand new day : the future of marketing and advertising-Conclusion : good times, bad times.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 658.8342 LIN (Browse shelf(Opens below)) 20677 Checked out 26/04/2023 000037159
Total holds: 1

"With a new chapter on buying in today's economy"-Cover.

Previously published in hardcover in slightly different form : New York : Doubleday, 2008.

New York Times best seller.

Index : p. 245-254.

Bibliography : p. 239-243.

A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses-And the answer is ... : neuromarketing and predicting the future-Let's spend the night together : sex in advertising-Brand new day : the future of marketing and advertising-Conclusion : good times, bad times.

There are no comments on this title.

to post a comment.

Novelist Select

© BUE Library 2020