Buy.ology :
Lindstrom, Martin, 1970-
Buy.ology : truth and lies about why we buy / Buyology Martin Lindstrom ; [foreword by Paco Underhill] - 1st pbk. ed. - New York, United States : Broadway Books, c.2010. - xi, 254 p. ; 21 cm.
"With a new chapter on buying in today's economy"-Cover. Previously published in hardcover in slightly different form : New York : Doubleday, 2008. New York Times best seller. Index : p. 245-254.
Bibliography : p. 239-243.
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses-And the answer is ... : neuromarketing and predicting the future-Let's spend the night together : sex in advertising-Brand new day : the future of marketing and advertising-Conclusion : good times, bad times.
9780385523899 (pbk.) 0385523890 (pbk.)
2008461010
Neuromarketing
Consumer behavior--Psychological aspects
Consumers--Psychological aspects
Shopping--Psychological aspects
Marketing--Psychological aspects
--
658.8342 / LIN
Buy.ology : truth and lies about why we buy / Buyology Martin Lindstrom ; [foreword by Paco Underhill] - 1st pbk. ed. - New York, United States : Broadway Books, c.2010. - xi, 254 p. ; 21 cm.
"With a new chapter on buying in today's economy"-Cover. Previously published in hardcover in slightly different form : New York : Doubleday, 2008. New York Times best seller. Index : p. 245-254.
Bibliography : p. 239-243.
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses-And the answer is ... : neuromarketing and predicting the future-Let's spend the night together : sex in advertising-Brand new day : the future of marketing and advertising-Conclusion : good times, bad times.
9780385523899 (pbk.) 0385523890 (pbk.)
2008461010
Neuromarketing
Consumer behavior--Psychological aspects
Consumers--Psychological aspects
Shopping--Psychological aspects
Marketing--Psychological aspects
--
658.8342 / LIN