Buy.ology : (Record no. 18762)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02192cam a2200385 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16691678 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141214105255.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110314t2010 xxu frb 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008461010 |
| Canceled/invalid LC control number | 2008006057 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780385523899 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0385523890 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BTCTA |
| Language of cataloging | eng |
| Transcribing agency | BTCTA |
| Modifying agency | YDXCP |
| -- | NYP |
| -- | TJC |
| -- | OCLCQ |
| -- | DLC |
| -- | EG-ScBUE |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8342 |
| Item number | LIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lindstrom, Martin, |
| Dates associated with a name | 1970- |
| 9 (RLIN) | 36893 |
| 245 10 - TITLE STATEMENT | |
| Title | Buy.ology : |
| Remainder of title | truth and lies about why we buy / |
| Statement of responsibility, etc | Martin Lindstrom ; [foreword by Paco Underhill] |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Buyology |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st pbk. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, United States : |
| Name of publisher, distributor, etc | Broadway Books, |
| Date of publication, distribution, etc | c.2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 254 p. ; |
| Dimensions | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "With a new chapter on buying in today's economy"-Cover. |
| 500 ## - GENERAL NOTE | |
| General note | Previously published in hardcover in slightly different form : New York : Doubleday, 2008. |
| 500 ## - GENERAL NOTE | |
| General note | New York Times best seller. |
| 500 ## - GENERAL NOTE | |
| General note | Index : p. 245-254. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliography : p. 239-243. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses-And the answer is ... : neuromarketing and predicting the future-Let's spend the night together : sex in advertising-Brand new day : the future of marketing and advertising-Conclusion : good times, bad times. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Neuromarketing |
| 9 (RLIN) | 34848 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| General subdivision | Psychological aspects |
| 9 (RLIN) | 36888 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| General subdivision | Psychological aspects |
| 9 (RLIN) | 36889 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Shopping |
| General subdivision | Psychological aspects |
| 9 (RLIN) | 36890 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Psychological aspects |
| 9 (RLIN) | 36891 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | BAEPS, Business Administration |
| Arrived date list | December2014 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Form subdivision | |
| -- | 34232 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Underhill, Paco |
| 9 (RLIN) | 36892 |
| Relator term | author of introduction, etc. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Call number prefix | 658.8342 LIN |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 14/12/2014 | 96.00 | 20677 | 4 | 36 | 658.8342 LIN | 000037159 | 26/04/2023 | 13/10/2022 | 13/10/2022 | 120.00 | Book - Borrowing |