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Brand society : how brands transform management and lifestyle / Martin Kornberger. by

Kornberger, Martin, 1974-

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Cambridge ; New York : Cambridge University Press, 2010

Availability: Items available for loan: Central Library (1)Call number: 658.827 KOR.

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Brands laid bare : using market research for evidence-based brand management / Kevin Ford. by

Ford, Kevin

Material type:

Text

Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: Central Library (1)Call number: 658.827 FOR.

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Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan. by

Charan, Ashok

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Singapore : World Scientific, c.2015

Availability: Items available for loan: Central Library (1)Call number: 658.83 CHA.

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Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig. by

Haig, Matt

Material type:

Text

Publication details: London ; Sterling, Va. : Kogan Page,2004 c2004

Online resources:

Table of contents
Publisher description

Availability: Items available for loan: Central Library (1)Call number: 658.827 HAI.

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The new strategic brand management : creating and sustaining brand equity long term / Jean-NoeÌ(l Kapferer. by

Kapferer, Jean-NoeÌ(l

Edition: 3rd ed.

Material type:

Text

Publication details: London ; Sterling, VA. : Kogan Page,2004 2004

Availability: No items available.

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Developing new products and services : learning, differentiation and innovation / G. Lawrence Sanders ; with contributions by ron Huefner ... [et al.] by

Sanders, G. Lawrence
Huefner, Ronald J [editor.]

Series: The marketing research collection

Material type:

Text; Format: electronic ; Literary form: Not fiction

Publication details: New York : Business Expert Press, 2011

Online resources:

Click here to access online
Click here to access online

Availability: Items available for loan: Central Library (1)Call number: 658.575 SAN.

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Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane. by

Crane, Frederick G

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Thousand Oaks [California] : SAGE Publications, c.2013

Availability: Items available for loan: Central Library (3)Call number: 658.8 CRA, ...

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Juran's quality essentials : for leaders / Joseph A. Defeo, Joseph M. Juran. by

De Feo, Joseph A
Juran, J. M. (Joseph M.), 1904-2008

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw-hill Education, c.2014

Availability: Items available for loan: Central Library (1)Call number: 658.4013 DEF.

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Building a storybrand : clarify your message so customers will listen / Donald Miller. by

Miller, Donald, 1971-

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: [New York] : HarperCollins Leadership / HarperCollins, c.2017

Other title:

Building a story brand

Availability: Items available for loan: Central Library (4)Call number: 658.827 MIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 MIL.

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Operations management : sustainability and supply chain management / Jay Heizer, Jesse H. Jones professor of business administration, Texas Lutheran University, Barry Render, Charles Harwood professor of operations management, graduate school of business, Rollins College, Chuck Munson, professor of operations management by

Heizer, Jay [author.]
Render, Barry [author.]
Munson, Chuck [author.]

Series: Always learning

Edition: Twelfth edition.Global edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Harlow, England : Pearson Education Limited, [2017]Copyright date: c2017

Availability: Items available for loan: Central Library (1)Call number: 658.5 HEI.

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Fashion business and digital transformation : technology and innovation across the fashion industry / Charlene Gallery and Jo Conlon. by

Gallery, Charlene [author.]
Conlon, Jo [author.]

Series: Mastering fashion management

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2024

Availability: Items available for loan: Central Library (1)Call number: 687.0688 GAL.

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Computational intelligence in design and manufacturing / Andrew Kusiak. by

Kusiak, Andrew

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : John Wiley & Sons, 2000

Online resources:

Contributor biographical information
Publisher description
Table of Contents

Availability: Items available for loan: Central Library (1)Call number: 658.5 KUS. Items available for reference: Central Library: Not for loan (1)Call number: 658.5 KUS.

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The TV studio production handbook / Lucy Brown and Lyndsay Duthie. by

Brown, Lucy (Television producer) [author.]
Duthie, Lyndsay [author.]

Edition: Reprinted edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: London ; New York : Bloomsbury Academic, 2019

Other title:

Television studio production handbook

Availability: Items available for loan: Central Library (3)Call number: 791.450232 BRO, ... Items available for reference: Central Library: Not for loan (2)Call number: 791.450232 BRO, ...

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Media management and artificial intelligence : understanding media business models in the digital age / Alex Connock. by

Connock, Alex [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023

Availability: Items available for loan: Central Library (1)Call number: 302.23068 CON.

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Principles of marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2005

Availability: Items available for loan: Central Library (6)Call number: 658.8 KOT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 KOT. Not available: Central Library: Checked out (1).

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Principles of Marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary

Edition: 14th ed.

Material type:

Text; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2012 2012

Online resources:

For obtaining access codes, please call the library on Ext. 1372

Availability: Items available for loan: Central Library (8)Call number: 658.8 KOT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 KOT.

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Agile software architecture : aligning agile processes and software architectures / edited by Muhammad Ali Babar, Alan W. Brown, Ivan Mistrik. by

Ali Babar, Muhammad [editor.]
Brown, Alan W, 1962- [editor.]
Mistrik, Ivan [editor.]

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Waltham, MA : Morgan Kaufmann / Elsevier, c.2014

Availability: Items available for loan: Central Library (1)Call number: 005.1 AGI.

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Cases in Marketing Management / edited by Kenneth E. Clow, Donald Baack. by

Clow, Kenneth E
Baack, Donald

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Thousand Oaks, Calif. : SAGE, c2012

Availability: Items available for loan: Central Library (3)Call number: 658.8 CAS, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 CAS.

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Maintenance planning and scheduling handbook / Doc Palmer. by

Palmer, Doc

Edition: 3rd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : The McGraw-Hill Companies, Inc., c.2013

Availability: Items available for loan: Central Library (1)Call number: 658.202 PAL.

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Strategy for business : a reader / edited by Mariana Mazzucato. by

Mazzucato, Mariana [ed
Mazzucato, Mariana, 1968-
Open University

Material type:

Text

Publication details: London ; Thousand Oaks, Calif. : Sage in association with the Open University, 2002

Online resources:

Table of contents only
Publisher description

Availability: Items available for loan: Central Library (1)Call number: 658.40122 MAZ.

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