Image from Google Jackets

Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane.

By: Material type: TextPublication details: Thousand Oaks [California] : SAGE Publications, c.2013.Edition: 2nd edDescription: xiii, 245 p. : ill. ; 23 cmISBN:
  • 9781452230047 (pbk. : alk. paper)
Subject(s): Genre/Form: DDC classification:
  • 658.8 22 CRA
Contents:
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 658.8 CRA (Browse shelf(Opens below)) Available 000037638
Book - Borrowing Central Library First floor Baccah 658.8 CRA (Browse shelf(Opens below)) Available 000037639
Book - Borrowing Central Library First floor Baccah 658.8 CRA (Browse shelf(Opens below)) Available 000037640
Total holds: 0

Includes bibliographical references and index.

Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.

There are no comments on this title.

to post a comment.

Novelist Select

© BUE Library 2020