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Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan. by

Charan, Ashok

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Singapore : World Scientific, c.2015

Availability: Items available for loan: Central Library (1)Call number: 658.83 CHA.

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Brands laid bare : using market research for evidence-based brand management / Kevin Ford. by

Ford, Kevin

Material type:

Text

Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: Central Library (1)Call number: 658.827 FOR.

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The handbook of online and social media research : tools and techniques for market researchers / Ray Poynter. by

Poynter, Ray [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: West Sussex, United Kingdom : Jphn Wiley & Sons Ltd, 2010

Online resources:

Cover image

Availability: Items available for loan: Central Library (1)Call number: 658.83 POY.

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Distribution research / Tom Cannon. by

Cannon, Tom

Series: Sutcliffe, Jack Intertext marketing research series ; | Woodcock, Peter Intertext marketing research series ;

Edition: 1st ed.

Material type:

Text; Literary form: Not fiction ; Audience: General;

Publication details: Aylesbury, United Kingdom : International Textbook Company Limited, 1973

Availability: Items available for loan: Central Library (1)Call number: 658.83 CAN.

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Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane. by

Crane, Frederick G

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Thousand Oaks [California] : SAGE Publications, c.2013

Availability: Items available for loan: Central Library (3)Call number: 658.8 CRA, ...

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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by

Hooley, Graham J
Piercy, Nigel
Nicoulaud, Brigitte

Edition: 5th ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : Pearson Financial Times / Prentice Hall, 2012

Other title:

Marketing strategy and competitive positionin

Availability: Items available for loan: Central Library (6)Call number: 658.802 HOO, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 HOO.

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Entrepreneurship in international marketing / edited by Shaoming Zou, University of Missouri, USA, Hui Xu, Nankai University, China, Linda Hui Shi, University of Victoria, Canada. by

Zou, Shaoming [editor.]
Xu, Hui, 1967- [editor.]
Shi, Linda Hui, 1976- [editor.]

Series: Advances in international marketing ; volume 25

Edition: First edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Bingley, UK : Emerald Group Publishing Limited, 2015

Availability: Items available for loan: Central Library (1)Call number: 658.848 ENT.

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Tourism and social marketing / C. Michael Hall. by

Hall, Colin Michael, 1961- [author.]

Series: Routledge international series in tourism, business and management

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Oxon ; New York : Routledge / Taylor & Francis Group, 2014

Availability: Items available for loan: Central Library (1)Call number: 910.688 HAL.

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Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed. by

20080729
Harvard Business School

Series: Harvard business essentials series

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press,2006 2006

Other title:

Marketer's toolkit

Online resources:

Table of contents

Availability: Not available: Central Library: Checked out (1).

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Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. by

Buttle, Francis
Maklan, Stan

Edition: 3rd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2015

Availability: Items available for loan: Central Library (1)Call number: 658.812 BUT.

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Data mining for dummies / by Meta S. Brown. by

Brown, Meta S

Series: For dummies

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Hoboken : John Wiley & Sons, c.2014

Availability: Items available for loan: Central Library (2)Call number: 006.312 BRO, ...

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Developing new products and services : learning, differentiation and innovation / G. Lawrence Sanders ; with contributions by ron Huefner ... [et al.] by

Sanders, G. Lawrence
Huefner, Ronald J [editor.]

Series: The marketing research collection

Material type:

Text; Format: electronic ; Literary form: Not fiction

Publication details: New York : Business Expert Press, 2011

Online resources:

Click here to access online
Click here to access online

Availability: Items available for loan: Central Library (1)Call number: 658.575 SAN.

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The aging consumer : perspectives from psychology and economics / edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon. by

Drolet, Aimee Leigh [editor.]
Schwarz, Norbert, Dr. phil [editor.]
Yoon, Carolyn, 1960- [editor.]

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York ; London : Routledge / Taylor & Francis Group, c.2010

Availability: Items available for loan: Central Library (1)Call number: 658.8340846 AGI.

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Media effects : advances in theory and research / edited by Jennings Bryant and Mary Beth Oliver. by

Bryant, Jennings [editor.]
Oliver, Mary Beth [editor.]

Series: Communication series. Communication theory and methodology

Edition: Third edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: New York ; London : Routledge, 2009

Availability: Items available for loan: Central Library (1)Call number: 302.23 MED.

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Communication design : insights from the creative industries / Derek Yates, Jessie Price. by

Yates, Derek‏ [author.]
Price, Jessie‏ (Graphic artist)‏ [author.]

Series: Required reading range

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: London ; New York, NY Fairchild Books / Bloomsbury Publishing Plc, 2015

Availability: Items available for loan: Central Library (1)Call number: 741.6 YAT.

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