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Contemporary brand management / Johny K. Johansson, Kurt A. Carlson. by

Johansson, Johny K

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Thousand Oaks : SAGE Publications, c.2015

Availability: Items available for loan: Central Library (3)Call number: 658.827 JOH, ...

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Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. by

Buttle, Francis
Maklan, Stan

Edition: 3rd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2015

Availability: Items available for loan: Central Library (1)Call number: 658.812 BUT.

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Tourism and social marketing / C. Michael Hall. by

Hall, Colin Michael, 1961- [author.]

Series: Routledge international series in tourism, business and management

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Oxon ; New York : Routledge / Taylor & Francis Group, 2014

Availability: Items available for loan: Central Library (1)Call number: 910.688 HAL.

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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by

Hooley, Graham J
Piercy, Nigel
Nicoulaud, Brigitte

Edition: 5th ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : Pearson Financial Times / Prentice Hall, 2012

Other title:

Marketing strategy and competitive positionin

Availability: Items available for loan: Central Library (6)Call number: 658.802 HOO, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 HOO.

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Entrepreneurial marketing : sustaining growth in all organisations / Ian Chaston. by

Chaston, Ian

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: London ; New York : Palgrave Macmillan, 2016

Availability: Items available for loan: Central Library (1)Call number: 658.802 CHA.

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Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan. by

Charan, Ashok

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Singapore : World Scientific, c.2015

Availability: Items available for loan: Central Library (1)Call number: 658.83 CHA.

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Developing new products and services : learning, differentiation and innovation / G. Lawrence Sanders ; with contributions by ron Huefner ... [et al.] by

Sanders, G. Lawrence
Huefner, Ronald J [editor.]

Series: The marketing research collection

Material type:

Text; Format: electronic ; Literary form: Not fiction

Publication details: New York : Business Expert Press, 2011

Online resources:

Click here to access online
Click here to access online

Availability: Items available for loan: Central Library (1)Call number: 658.575 SAN.

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Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane. by

Crane, Frederick G

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Thousand Oaks [California] : SAGE Publications, c.2013

Availability: Items available for loan: Central Library (3)Call number: 658.8 CRA, ...

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Cases in Marketing Management / edited by Kenneth E. Clow, Donald Baack. by

Clow, Kenneth E
Baack, Donald

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Thousand Oaks, Calif. : SAGE, c2012

Availability: Items available for loan: Central Library (3)Call number: 658.8 CAS, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 CAS.

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The social media management handbook : everything you need to know to get social media working in your business / Nick Smith and Robert Wollan, with Catherine Zhou. by

Smith, Nick, 1962- [author.]
Wollan, Robert, 1957- [author.]
Zhou, Catherine [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Hoboken, New Jersey : John Wiley & Sons, [2011]Copyright date: c2011

Availability: Items available for loan: Central Library (1)Call number: 658.872 SMI.

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Building a storybrand : clarify your message so customers will listen / Donald Miller. by

Miller, Donald, 1971-

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: [New York] : HarperCollins Leadership / HarperCollins, c.2017

Other title:

Building a story brand

Availability: Items available for loan: Central Library (4)Call number: 658.827 MIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 MIL.

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Media management and artificial intelligence : understanding media business models in the digital age / Alex Connock. by

Connock, Alex [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023

Availability: Items available for loan: Central Library (1)Call number: 302.23068 CON.

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Principles of marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2005

Availability: Items available for loan: Central Library (6)Call number: 658.8 KOT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 KOT. Not available: Central Library: Checked out (1).

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Principles of Marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary

Edition: 14th ed.

Material type:

Text; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2012 2012

Online resources:

For obtaining access codes, please call the library on Ext. 1372

Availability: Items available for loan: Central Library (8)Call number: 658.8 KOT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 KOT.

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Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley. by

Seitel, Fraser P [author.]
Doorley, John [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: New York : Palgrave Macmillan, 2012

Availability: Items available for loan: Central Library (1)Call number: 659.2 SEI.

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Digital fashion innovations : advances in design, simulation, and industry / edited by Abu Sadat Muhammad Sayem. by

Sayem, Abu Sadat Muhammad [editor.]

Series: Textile Institute professional publications

Edition: First edition

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Availability: Items available for loan: Central Library (1)Call number: 746.920285 DIG.

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CRM at the speed of light :capturing and keeping customers in Internet real time / capturing and keeping customers in Internet real time / Paul Greenberg. by

Greenberg, Paul

Material type:

Text

Publication details: Berkeley, Calif. : Osborne,2001. c2001

Online resources:

Publisher description
Table of Contents
Contributor biographical information

Availability: Items available for loan: Central Library (1)Call number: 658.8120285GRE.

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