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Contemporary brand management / Johny K. Johansson, Kurt A. Carlson. by

Johansson, Johny K

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Thousand Oaks : SAGE Publications, c.2015

Availability: Items available for loan: Central Library (3)Call number: 658.827 JOH, ...

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Marketing communications : touchpoints, sharing and disruption / Chris Fill and Sarah Turnbull. by

Fill, Chris [author.]
Turnbull, Sarah, Dr [author.]

Edition: Eighth Edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Harlow : Pearson Education, 2019

Availability: Items available for loan: Central Library (3)Call number: 658.802 FIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 FIL.

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The principles of Islamic marketing / Baker Ahmad Alserhan, Qatar University. by

Alserhan, Baker Ahmad

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Surrey, England : Burlington, Vermont : Gower Publishing Limited ; Gower Publishing Company, c.2015

Availability: Items available for loan: Central Library (1)Call number: 658.80088297 ALS.

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Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed. by

20080729
Harvard Business School

Series: Harvard business essentials series

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press,2006 2006

Other title:

Marketer's toolkit

Online resources:

Table of contents

Availability: Not available: Central Library: Checked out (1).

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Brand media strategy : integrated communications planning in the digital era / Antony Young. by

Young, Antony, 1964-

Edition: 2nd. ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : Brand Media Strategy / Palgrave Macmillan, c.2014

Availability: Items available for loan: Central Library (1)Call number: 658.827 YOU.

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Principles of marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2005

Availability: Items available for loan: Central Library (6)Call number: 658.8 KOT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 KOT. Not available: Central Library: Checked out (1).

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Principles of Marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary

Edition: 14th ed.

Material type:

Text; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2012 2012

Online resources:

For obtaining access codes, please call the library on Ext. 1372

Availability: Items available for loan: Central Library (8)Call number: 658.8 KOT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 KOT.

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Building a storybrand : clarify your message so customers will listen / Donald Miller. by

Miller, Donald, 1971-

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: [New York] : HarperCollins Leadership / HarperCollins, c.2017

Other title:

Building a story brand

Availability: Items available for loan: Central Library (4)Call number: 658.827 MIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 MIL.

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Cases in Marketing Management / edited by Kenneth E. Clow, Donald Baack. by

Clow, Kenneth E
Baack, Donald

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Thousand Oaks, Calif. : SAGE, c2012

Availability: Items available for loan: Central Library (3)Call number: 658.8 CAS, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 CAS.

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Advertising Creative : Strategy, Copy + Design / Tom Altstiel, Jean Grow. by

Altstiel, Tom
Grow, Jean
Altstiel, Tom. Advertising strategy

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction

Publication details: Los Angeles : SAGE, 2010 c2010

Availability: Items available for loan: Central Library (1)Call number: 659.1 ALT.

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The aging consumer : perspectives from psychology and economics / edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon. by

Drolet, Aimee Leigh [editor.]
Schwarz, Norbert, Dr. phil [editor.]
Yoon, Carolyn, 1960- [editor.]

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York ; London : Routledge / Taylor & Francis Group, c.2010

Availability: Items available for loan: Central Library (1)Call number: 658.8340846 AGI.

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The digital crown : winning at content on the web / Ahava Leibtag ; foreword by Kristina Halvorson. by

Leibtag, Ahava
Halvorson, Kristina [editor.]

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Waltham : Morgan Kaufmann / Elsevier, c.2014

Availability: Items available for loan: Central Library (1)Call number: 658.872 LEI.

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