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The principles of Islamic marketing / Baker Ahmad Alserhan, Qatar University.

By: Material type: TextPublication details: Surrey, England : Gower Publishing Limited ; Burlington, Vermont : Gower Publishing Company, c.2015.Description: xii, 246 p. : ill. ; 25 cmSubject(s): DDC classification:
  • 22 658.80088297 ALS
Contents:
Pt.1, Understanding islamic marketing: Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- Pt.2, The Islamic marketing mix: The Islamic product (tayyibat) -- Islamic pricing practices -- Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Pt.3, Issues in Islamic marketing: Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds -- Islamic hospitality -- Islamic marketing and branding : a strategic perspective.
Summary: Covering the aspects and values of Islamic business thought, this title provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It identifies the features of the Islamic structure of International Marketing practices and ethics.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 658.80088297 ALS (Browse shelf(Opens below)) Available 000033503
Total holds: 0

Index : p. 233-246.

Includes bibliographical references.

Pt.1, Understanding islamic marketing: Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- Pt.2, The Islamic marketing mix:
The Islamic product (tayyibat) -- Islamic pricing practices --
Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Pt.3, Issues in Islamic marketing:
Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds --
Islamic hospitality -- Islamic marketing and branding : a strategic perspective.

Covering the aspects and values of Islamic business thought, this title provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It identifies the features of the Islamic structure of International Marketing practices and ethics.

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