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The philosophy of branding : great philosophers think brands / Thom Braun. by

Braun, Thom

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page,2004 2004

Online resources:

Table of contents
Publisher description

Availability: Items available for loan: Central Library (1)Call number: 658.82701 BRA.

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Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters. by

Hisrich, Robert D
Peters, Michael P

Series: Macmillan series in college marketing

Edition: 2nd ed.

Material type:

Text

Publication details: New York : Toronto : New York : Macmillan ;c1991 Collier Macmmillan Canada ;c1991 Maxwell Macmillan International Pub. Group,c1991 c1991

Availability: Items available for loan: Central Library (1)Call number: 658.802 HIS.

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Product Strategy and Management / Michael Baker and Susan Hart. by

Baker, Michael John
Hart, Susan J

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England ; New York : FT Prentice Hall,c.2007. c.2007

Availability: No items available.

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Developing Practical Wireless Applications / Dean A. Gratton. by

Gratton, Dean A

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam ; Boston : Elsevier Digital Press, c2007

Online resources:

Table of contents only
Publisher description

Availability: Items available for loan: Central Library (2)Call number: 621.384 GRA, ...

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Product Design : Techniques in Reverse Engineering and New Product Development / Kevin N. Otto, Kristen L. Wood. by

Otto, Kevin N
Wood, Kristin L

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Upper Saddle River, NJ : Prentice Hall, 2001 c. 2001

Availability: Items available for loan: Central Library (3)Call number: 658.5752 OTT, ...

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Citizen brands : putting society at the heart of your business / Michael Willmott. by

Willmott, Michael

Material type:

Text

Publication details: Chichester ; New York : Wiley,c2001. c2001

Online resources:

Contributor biographical information
Publisher description
Table of Contents

Availability: Items available for loan: Central Library (1)Call number: 658.827 WIL.

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The brand excellence handbook : a new perspective in brand management to unleash the hidden powers of your brand / Farid Haddad. by

Haddad, Farid [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Cairo : Dar El-Fikr El-Arabi, 2008

Availability: Items available for loan: Central Library (1)Call number: 658.827 HAD. Items available for reference: Central Library: Not for loan (1)Call number: 658.827 HAD.

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Building a storybrand : clarify your message so customers will listen / Donald Miller. by

Miller, Donald, 1971-

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: [New York] : HarperCollins Leadership / HarperCollins, c.2017

Other title:

Building a story brand

Availability: Items available for loan: Central Library (4)Call number: 658.827 MIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 MIL.

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Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. by

Elliott, Richard H [author.]
Percy, Larry [author.]
Pervan, Simon [author.]

Edition: Fourth edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Oxford ; New York, NY : Oxford University Press, [2018]Copyright date: c2018

Online resources:

Online resources

Availability: Items available for loan: Central Library (1)Call number: 658.827 ELL.

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Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. by

Elliott, Richard H [author.]
Percy, Larry [author.]
Pervan, Simon [author.]

Edition: Fourth edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Oxford, United Kingdom ; New York, NY : Oxford University Press, [2018]Copyright date: c2018

Availability: Items available for loan: Central Library (1)Call number: 658.827 ELL.

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Brand management / Rik Riezebos with Bas Kist and Gert Kootstra. by

Riezebos, H. J, 1960- [author.]
Kist, Bas [author.]
Kootstra, Gert [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Harlow, England : Prentice Hall / Pearson Education Limited, 2003

Availability: Items available for loan: Central Library (1)Call number: 658.827 RIE.

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The competitive edge : how innovation creates and sustains the competitive advantage of enterprises / John M. Legge. by

Legge, John M, 1942- [author.]

Edition: First edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: North Sydney, Australia : Allen & Unwin, 1992

Availability: Items available for loan: Central Library (1)Call number: 658.8 LEG.

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