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Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters.

By: Contributor(s): Material type: TextSeries: Macmillan series in college marketingPublication details: New York : Macmillan ;c1991 Toronto : Collier Macmmillan Canada ;c1991 New York : Maxwell Macmillan International Pub. Group,c1991 c1991.Edition: 2nd edDescription: xiv, 516 p. : ill. ; 25 cmISBN:
  • 0675206472
ISSN:
  • 0029465516
Subject(s): DDC classification:
  • 658.802 H67315
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor 658.802 HIS (Browse shelf(Opens below)) Available 000005682
Total holds: 0

Includes bibliographical references and index.

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