Marketing research / David A. Aaker, University of California, Berkeley, V. Kumar, University of Houston, George S. Day, University of Pennsylvania, Wharton School.
Material type:
TextPublisher: New York : John Wiley & Sons, Inc., [1995]Copyright date: c1995Edition: Fifth editionDescription: xvi, 783 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 0471552542
- 9780471552543
- 658.83 22 AAK
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Central Library First floor | Donation-Gift | 658.83 AAK (Browse shelf(Opens below)) | Available | 000057424 |
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| 658.82701 BRA The philosophy of branding : | 658.82721 VAN The brand management checklist : | 658.82721 VAN The brand management checklist : | 658.83 AAK Marketing research / | 658.83 CAL Market intelligence : | 658.83 CAN Distribution research / | 658.83 CHA Marketing analytics : |
Previous ed.: 1990.
Includes bibliographical references and index.
Current Copyright Fee: GBP32.00 0 Uk
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