Marketing research / David A. Aaker, University of California, Berkeley, V. Kumar, University of Houston, George S. Day, University of Pennsylvania, Wharton School.

By:

Aaker, David A [author.]

Contributor(s):

Material type:

TextPublisher: New York : John Wiley & Sons, Inc., [1995]Copyright date: c1995Edition: Fifth editionDescription: xvi, 783 pages : illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0471552542
9780471552543

Subject(s):

Genre/Form:

-- Reading book

DDC classification:

658.83 22 AAK

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - Borrowing	Central Library First floor		Donation-Gift		658.83 AAK (Browse shelf(Opens below))					Available			000057424

Total holds: 0

Previous ed.: 1990.

Includes bibliographical references and index.

Current Copyright Fee: GBP32.00 0 Uk

There are no comments on this title.

to post a comment.

Print
Cite
Add to your cart (remove)
Send to device
Save record
Dublin Core MARCXML RIS MARC (Unicode/UTF-8)
More searches

Search for this title in:
Other Libraries (WorldCat) Southern NH Libraries Other Databases (Google Scholar) Online Stores (Bookfinder.com)

Marketing research / David A. Aaker, University of California, Berkeley, V. Kumar, University of Houston, George S. Day, University of Pennsylvania, Wharton School.

Novelist Select