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Marketing research /

Aaker, David A.,

Marketing research / David A. Aaker, University of California, Berkeley, V. Kumar, University of Houston, George S. Day, University of Pennsylvania, Wharton School. - Fifth edition. - xvi, 783 pages : illustrations ; 26 cm

Previous ed.: 1990.

Includes bibliographical references and index.

Current Copyright Fee: GBP32.00 0

ISBN: 0471552542 9780471552543

Subjects--Topical Terms:
Marketing research.

Subjects--Index Terms: Market research

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.83 / AAK

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