Netnography : the essential guide to qualitative social media research / Robert V Kozinets.
Material type:
TextPublisher: Los Angeles : SAGE, 2020Copyright date: ©2020Edition: Third editionDescription: viii, 460 pages : illustrations (some color) ; 25 cmContent type: - text
- still image
- unmediated
- volume
- 9781526444707
- 305.800721 22 KOZ
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Book - Borrowing
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Central Library First floor | Donation-Gift | 305.800721 KOZ (Browse shelf(Opens below)) | Available | 000057410 |
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| 305.8 ROS Cultural contestation in ethnic conflict / | 305.8 THE Theories of race and ethnicity : contemporary debates and perspectives / | 305.8 UND Understanding prejudice, racism, and social conflict / | 305.800721 KOZ Netnography : the essential guide to qualitative social media research / | 305.8009 CIV Civilizations in world politics : | 305.800956 CHE Intra-Jewish conflict in Israel: | 305.800973 CIT American identity and the politics of multiculturalism / |
Subtitle varies between editions.
Includes bibliographical references and index.
Machine generated contents note: 1. Introducing: Netnography, Qualitative Social Media Research Methods, and This Book -- 2. A History of Social Media -- 3. Media: Communicating and Connecting in the 21st Century -- 4. Socialities: All the Ways We Connect -- 5. Praxis: Introducing Practices and Data Operations -- 6. Ethics: Procedures and Flowcharts, Updates and Rules -- 7. Data: The Methodology of Netnographic Data Collection -- 8. Investigating: Five Steps to Social Media Data Collection -- 9. Interacting: Turning Connection and Communication into Research Data -- 10. Immersing: Journaling and Organizing a Reflective Curation -- 11. Integrating: Combining Telescopic and Microscopic Understandings -- 12. Analyzing: Elemental Data Transformation Operations -- 13. Interpreting: How to Discover and Make Meaning from Netnographic Data -- 14. Communicating: Presenting and Publishing Your Netnography -- 15. The Future of Netnography.
This title explores the discipline of 'netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online.
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