Netnography : the essential guide to qualitative social media research /
Kozinets, Robert V., 1964-
Netnography : the essential guide to qualitative social media research / Robert V Kozinets. - Third edition. - viii, 460 pages : illustrations (some color) ; 25 cm
Subtitle varies between editions.
Includes bibliographical references and index.
Machine generated contents note: 1. Introducing: Netnography, Qualitative Social Media Research Methods, and This Book -- 2. A History of Social Media -- 3. Media: Communicating and Connecting in the 21st Century -- 4. Socialities: All the Ways We Connect -- 5. Praxis: Introducing Practices and Data Operations -- 6. Ethics: Procedures and Flowcharts, Updates and Rules -- 7. Data: The Methodology of Netnographic Data Collection -- 8. Investigating: Five Steps to Social Media Data Collection -- 9. Interacting: Turning Connection and Communication into Research Data -- 10. Immersing: Journaling and Organizing a Reflective Curation -- 11. Integrating: Combining Telescopic and Microscopic Understandings -- 12. Analyzing: Elemental Data Transformation Operations -- 13. Interpreting: How to Discover and Make Meaning from Netnographic Data -- 14. Communicating: Presenting and Publishing Your Netnography -- 15. The Future of Netnography.
This title explores the discipline of 'netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online.
9781526444707
Ethnology--Computer network resources.
Ethnology--Research--Computer network resources.
--Reading book
305.800721 / KOZ
Netnography : the essential guide to qualitative social media research / Robert V Kozinets. - Third edition. - viii, 460 pages : illustrations (some color) ; 25 cm
Subtitle varies between editions.
Includes bibliographical references and index.
Machine generated contents note: 1. Introducing: Netnography, Qualitative Social Media Research Methods, and This Book -- 2. A History of Social Media -- 3. Media: Communicating and Connecting in the 21st Century -- 4. Socialities: All the Ways We Connect -- 5. Praxis: Introducing Practices and Data Operations -- 6. Ethics: Procedures and Flowcharts, Updates and Rules -- 7. Data: The Methodology of Netnographic Data Collection -- 8. Investigating: Five Steps to Social Media Data Collection -- 9. Interacting: Turning Connection and Communication into Research Data -- 10. Immersing: Journaling and Organizing a Reflective Curation -- 11. Integrating: Combining Telescopic and Microscopic Understandings -- 12. Analyzing: Elemental Data Transformation Operations -- 13. Interpreting: How to Discover and Make Meaning from Netnographic Data -- 14. Communicating: Presenting and Publishing Your Netnography -- 15. The Future of Netnography.
This title explores the discipline of 'netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online.
9781526444707
Ethnology--Computer network resources.
Ethnology--Research--Computer network resources.
--Reading book
305.800721 / KOZ