Netnography : (Record no. 31016)

MARC details
000 -LEADER
fixed length control field 02361 am a2200361Ii 4500
001 - CONTROL NUMBER
control field ocn1096362107
003 - CONTROL NUMBER IDENTIFIER
control field EG-ScBUE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251126101002.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190413t2020 caua f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781526444707
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn1096362107
040 ## - CATALOGING SOURCE
Original cataloging agency YDX
Language of cataloging eng
Description conventions rda
Transcribing agency YDX
Modifying agency CDX
-- PAU
-- UKOBU
-- OCLCF
-- IBI
-- UPM
-- U@M
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 305.800721
Edition number 22
Item number KOZ
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kozinets, Robert V.,
Dates associated with a name 1964-
Relator term author.
245 10 - TITLE STATEMENT
Title Netnography :
Remainder of title the essential guide to qualitative social media research /
Statement of responsibility, etc Robert V Kozinets.
250 ## - EDITION STATEMENT
Edition statement Third edition.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Los Angeles :
Name of publisher, distributor, etc SAGE,
Date of publication, distribution, etc 2020.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc ©2020
300 ## - PHYSICAL DESCRIPTION
Extent viii, 460 pages :
Other physical details illustrations (some color) ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Content type code sti
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Subtitle varies between editions.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Machine generated contents note: 1. Introducing: Netnography, Qualitative Social Media Research Methods, and This Book -- 2. A History of Social Media -- 3. Media: Communicating and Connecting in the 21st Century -- 4. Socialities: All the Ways We Connect -- 5. Praxis: Introducing Practices and Data Operations -- 6. Ethics: Procedures and Flowcharts, Updates and Rules -- 7. Data: The Methodology of Netnographic Data Collection -- 8. Investigating: Five Steps to Social Media Data Collection -- 9. Interacting: Turning Connection and Communication into Research Data -- 10. Immersing: Journaling and Organizing a Reflective Curation -- 11. Integrating: Combining Telescopic and Microscopic Understandings -- 12. Analyzing: Elemental Data Transformation Operations -- 13. Interpreting: How to Discover and Make Meaning from Netnographic Data -- 14. Communicating: Presenting and Publishing Your Netnography -- 15. The Future of Netnography.
520 8# - SUMMARY, ETC.
Summary, etc This title explores the discipline of 'netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Ethnology
General subdivision Computer network resources.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Ethnology
General subdivision Research
-- Computer network resources.
Source of heading or term BUEsh
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Reading book
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book - Borrowing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Donation-Gift Central Library Central Library First floor 26/11/2025 Donation   305.800721 KOZ 000057410 26/11/2025 26/11/2025 Book - Borrowing